Project Management

SUMMARY: Project ideas are generated through different sources like customers, competitors, and employees. Sometimes they are discovered through accident. Project manager should try to enhance people's creativity, scan the entire business environment and appraise the company’s strengths and weaknesses to generate a large number of ideas. Techniques like attribute listing, brainstorming, and delphi technique are useful for improving the creativity at individual and group level.

The project managers should analyze the business environment that consists of the economic sector, the governmental sector, the technological sector, the socio-demographic sector, the competition sector and the supplier sector. Once a pool of ideas has been generated, the project manager should carefully screen them. The Project Rating Index method helps managers